CASE STUDY — VISUAL IDENTITY (RE-BRANDING)
ADD PROPERTIES
“Hospitality inspired living”
ADD PropertiesSheikh Zayed — Giza, Egypt2025

THE CATCH
ADD Properties — Member of Sami Saad Holding
AL DAU Developments reborn as a contemporary, scalable master brand — a flexible identity built to grow across residential, commercial, and hospitality.
YOUR TURN
